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Social Networking

Importance of Social Bookmarking Services

Traditional divisions between marketing, advertising, and branding are no more. The widespread use of social media necessitates a fully integrated approach to communicating the value of a brand by integrating social media marketing into all phases of your marketing plan. In fact today Social media marketing is more than the latest fad. Using social media as a platform for content marketing that is, for establishing a narrative around products or services, and engaging the customer as part of the dialogue, results in greater respect and acceptance of the brand.

Companies can triumph in this brave new world, if social media is used wisely.

Think carefully about the audience, the message that will be conveyed, and the results expected. Place an expert in charge of social media marketing plan & build strategy before implementation.

Create a topical conversation about the brand, then "listen" to the responses. Learn from these posts to develop a clearer understanding of what will motivate people to gravitate towards your particular products and services.

Engage the audience in an honest discussion about what they need and how the our brand can fulfill those needs. Pull is an effective means of audience-centered, participatory marketing.

Provide real-time information and efforts will be rewarded. Inform and educate the audience on the current happenings. Encourage them to comment and respond in a timely manner. Embrace users content and customers will embrace the brand.

Social Media Tools for Small Businesses

Social media marketing leverages online applications to share, promote and discuss information. It encompasses blogs, micro-blogs, wikis, forums, social bookmarks and social networking Web sites like LinkedIn, Plaxo, MySpace and Facebook.

Create a Blog to Educate an Online Network &
Develop a Public Expertise

The term blog originated from “web log.” It’s a site that an individual or company can use to share information or multimedia. Blog posts are typically written in the first person, and categorized by date and subject matter.

Use Twitter to Increase Brand Awareness

Twitter is a micro-blogging service in which individuals can communicate publicly in 140 characters or less. These “tweets” are sent to a network of followers and can also be seen by anyone who visits the individual’s profile page. Businesses use Twitter to increase brand awareness and promote their products and services.

Promote Companies Online for Free with Facebook Fan Pages

Facebook is one of the world’s most popular social networking sites. According to the Facebook Press Room, there were more than 250 million active users in September 2009, and the average user is connected to 120 friends on the site.

Use LinkedIn to Find New Employees &
Expand Professional Networks

LinkedIn in a popular social networking site geared toward professionals. Registered users develop a list of contacts they know and trust. They’re referred to as connections.

Social media tools for small businesses can be used as inexpensive communication and marketing solutions. When researched and targeted, a social media campaign is an effective way to promote brands, products and services. Users need to fully commit to the campaign and focus on adding educational and informational value to their networks.

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